Create a signature project

Make sure to create one signature project that drives traffic and attracts bookings.
Make one of your projects stick

You can create as many projects as possible from a beginner's class to a private live show. Having a variety of your projects, you will have more chances to meet broader needs and audiences. Remember, however, that it's important to make one of them stick. One that attracts more bookings becomes your signature project that helps drive traffic to the other projects. So try as many project ideas as possible to make one that sticks.

We recommend you to read a book called "MADE TO STICK" by Chip and Dan Heath or this post.

How to make your project stick

Audiences book your projects for all sorts of intents; a celebration, a learning opportunity, a night out. The expectation may vary depending on the theme or project type. However, the core elements of online live projects that will create a unique bond with the audiences are the following: interaction, performance and participation, unique access, and above all, make it personal (your character).

Interaction

Generally speaking, audiences don't know much about you. However, they are curious to know more about you. Think about your emotional connection when you watch a show that your friend is performing vs. a show that no one you know about playing. The experience is significantly different with and without the emotional connection. Make sure you have an introduction time before things are getting exciting.

  1. Enter the room: be creative to make a great impression when you show yourself in front of the audience.
  2. Contextualize: Set the tone, tell your story why you do what you do.
  3. Break ice: the guests are not 100% sure what they are going to do at the moment. Break the ice between you and them.
  4. Two-way introduction: We are sharing the moment. Take good time and lead the audiences to know each other.
  5. Set expectations: Recap of the itinerary of their experience and what kind of takeaways you hope for the guests. If you request them to bring something, make sure you do a reminder.

You usually can't interact with the audiences when you are performing on stage or street as a circus artist. In the virtual environment, try to interact with them. Don't leave the audiences watch you playing throughout. Please have a few components that they can participate and interact in between components by leading them in a storytelling way. Make sure to learn the timing of each element so that you can hit the right emotional cord and surpass the audience's expectations.


Performance & Participation

You have an amazing skill set and ability to perform. Let's maximize the crafts by building up momentum. The key to building up momentum toward "wow" is to have the audiences highly anticipate and participate in the experience with you. Make sure you have a good "show flow" to build the momentum.

Unique access

In today's context, the circus troops won't come to town. People crave for escapism: a virtual traveling, an excuse for a night out with friends, a playful experiment with family, or amazing human performances. Offering an access to a unique living moment that they won't have otherwise.

Make it personal

To create a unique bond during the live project (avg. 45 - 60 mins), show your authentic-self during the closing (or intro). Give a moment to share your story, express your character, give a chance for the audiences to ask you questions. Be open to invite them to leave a review and rating, make a recommendation to their friends to book your projects, help spread the love and support. It's not the sign of weakness; it's a chance for them to have someone they care to support.

Other tips
  • For you to focus on your role, if necessary, team up with someone.
  • Call the name of the audiences. Set a screen so that you can see the viewers face to face.
  • Timing is everything. Be flexible, be prepared for any connectivity troubles, and find the right timing to lead the audiences to the next component smoothly. It's better to have a smooth transition between A and B experiential components than silo in between.
Plan a seamless show flow and experience itinerary

From television's emergence in the late 1940s through the early 1960s, much TV programming was broadcast live. Until they were gradually overtaken by serial dramas filmed in Hollywood, live TV shows, a mix of live and theater's immediacy, narrative and visual spectacle, offered audiences a feat in their everyday life. Like the live television programs, the good online live projects have a good storyline and flow from the beginning to the end.

Examples of show flow

A. Make-up workshop sample show flow

B. Cabaret style talk show

Find your best show flow that hooks the audience's curiosity and attention.

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Why Attractr

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Earn money

when performing online at home or anywhere you can perform

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Get Hired

by being scouted for new performing opportunities locally & internationally

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Connect with audiences

the intimacy of live contact with artists will drive them to theaters POST-COVID