During this uncertain time, we are pleased to have artists to inspire us. We need them more than ever. But are we taking them for granted? The audience has been streaming content more than ever in the last few months for free. Most artists are not getting paid. It is even more challenging for circus artists since their brand is, most of the time, amalgamate within a show. It's time to reinvent the ecosystem to empower the circus artists’ brand and facilitate more opportunities for them.
Streaming stage productions online has been explored. Free contents are available on YouTube or on-demand platform. However, none provide a sense of emotional connection between artists and audiences. Most of all, none allow the circus artists to be compensated. This online marketplace will provide a virtual stage for circus artists to perform in an intimate setting via video call, connecting with their audience and allowing them and their community to thrive.
Even after the end of the COVID-19 pandemic, the landscape of the entertainment and theater production industry will never be the same. Many have already been forced to react and respond to the ever-changing market needs. This is where the opportunity lies. It’s time to take a step back and collectively rethink the business model. This platform can become a forum for artists, creators, and audiences to debate and vet new formats for performing arts, aligning offer and demand.
Two out of three circus artists consider career transition. They not only need financial help, they also need to feel relevant and to stay in touch with their audiences and fellow circus artists and creators. With this platform, not only could they continue to share their talent, they could also mentor and coach a new generation of emerging circus artists and creators, a potential source of additional revenue. Those who will adapt will not only survive but come out of this stronger. This platform is the place where circus artists and creators can build a strong and thriving community to collectively address the current and future challenges.
Attractr is the original idea of Serge Labelle, a former Olympic coach, and director at Cirque du Soleil. He has always been passionate about talents and how to create the best context for them to shine.Read Serge's letter